In the course of 2021, designers Sue Doeksen, who has had a studio in the NDSM Loods since 2012, and graphic designer Jord Noorbeek, commissioned by the NDSM-werf Foundation, set to work to renew the shipyard's hostess. The reason to change from being a shipyard icon right now is to show that the shipyard is far from standing still and to pay tribute to all future eyes who will see the arch for the first time.

The container arch welcomes every visitor to the NDSM shipyard; from festival-goer to visitor to walker. Unfortunately, the usually so bustling and lively area remained a lot quieter than other years last year. Nevertheless, we are looking forward to the future as bright as the container bow, and we thought it would be a good time to look back at all the different appearances the bow has taken so far.

2018

The bow was born in 2018, when the festival DGTL wanted to add something new to the festival site for that year's edition. In collaboration with artists from the shipyard, the arch was initially created with a black appearance with white lettering on the head that spelled DGTL. Anyone who has had the pleasure of ever visiting DGTL knows that this event is about discovery, inspiration and surprises. The festival is characterized by its industrial atmosphere and free-spirited character. A stage for both established artist and beginning DJ. It is precisely for these reasons that the bow was and is a special part of the festival.

Surely it means something that he is still there and that a different picture is given to it every time.

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After this successful year of the festival, the bow was left behind at the shipyard as a relic for practical reasons: a reminder of yet another successful edition of DGTL. But instead of falling into ruin, the arch turned out to be a key figure in the shipyard and began her own life.

After DGTL 2018, almost every festival or event at the shipyard has adopted the bow as part of the site and added its own flavor. Sometimes an entrance for visitors, sometimes a detour in the walking route on the site or a triumphal arch that offered some shade at the shipyard on the hot days. But above all, a place where many dances have been daring over the years. Legend has it, that if you put your ear close enough to the bow, you can hear the people partying! Partly because of this, but also because of the changeable weather in North Amsterdam, the bow was often the result of a restoration round where the current colors were slightly enhanced again. This is also the case in 2019 when the Drumcode festival organized their event at the Docklands (the square between the two warehouses) and provided a great opportunity to refresh the paint layer again.

The licks of paint that the bow has now received can no longer be counted on one hand. In addition to the fact that the container arch has often been repainted, she has also often had temporary faces. By means of canvases, light projections or other innovative ideas, event organizers at the NDSM shipyard gave the container arch their own twist.

“It certainly means something that he is still there and that a different picture is given to it every time,” says Petra Heck, curator at the NDSM-werf Foundation. “It's such a remarkable sight on the shipyard, it's pretty special that he keeps changing with the times”. A great example of the icon in full glory was, among many others, the Elrow festival. With the theme “Together we make magic happen”, Elrow is a festival of color, creativity and, above all, a lot of craziness. In 2018, the festival took place at the NDSM shipyard and used the container arch as an eye-catcher on the site. By using emoji-like icons, another layer of paint and huge inflatable animals, the organization gave its own interpretation to the arc.

2021

Now the bow is black, blue and white. Inspired by Eberhard van der Laan's last words to the people of Amsterdam — who enjoys their own portrait at the Docklands right behind the arch — the words “Be kind” originate in geometric shapes on the arch. The text is disguised in both form and color and is part of a larger graphic work, so the message is not easy to decipher at first glance. The back looks like an abstract halo. The sides show the versatility of the NDSM shipyard: an owl that represents wisdom and magic and a court jester that symbolises fun and fun. This new identity of the arch gives a somewhat quieter impression compared to the fierce, screaming graffiti artworks on the rest of the Docklands. But maybe this is exactly what makes the design so appropriate. The shipyard is a home for experimentation and contrast that the iconic container arch does not escape either.

“It's also about the recurring question: when does something belong to the public space?” says Petra Heck. “The underlying idea of this new design was also to add to the bow's familiar role. So far, it has been a festival beacon for many people; with this new jacket, he might become a bit more part of the public space. He welcomes everyone who visits the shipyard, not just those who come with a ticket to an event.”

Where the NDSM shipyard would normally buzz around this time with the cautious first musical sounds of the festival season or the first outdoor stalls of the IJ-Hallen, it still remains to be seen when and what will be possible on a large scale at the shipyard. With a bit of luck, the shipyard icon can welcome the required number of people again this year. For example, DGTL 2021 has been moved from Easter weekend to September in the hope of organizing a full batch again after the summer. Until then, the container arch is still the shipyard's steadfast icon, welcoming everyone who comes to take a look and reminds us to be kind to each other, especially at this time.

Curious about another glimpse into the process of editing the bow? During the podcast NDSM X, Ewa Scheifes (programmer of the NDSM-werf Foundation) and Petra Heck spoke to creators Sue and Jord about how to redesign such a familiar object on the shipyard. You can find the link to this episode here:

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